Gomez Is The Next A-Rod
Sunday, July 8th, 2007First the strong words: Forget the comparisons to Bobby Holik. Scott Gomez is the next Alex Rodriguez, in the eyes of the fans, the league, the press, sports agents and possibly youth hockey players. Tough call? Absolutely, and not one I’ll make in publicly lightly, because as a person I still think Scott Gomez is mostly a good guy. Don’t ever confuse business success with personal and brand integrity. Gomez has assured himself of business success (financially); he’s still got his personal integrity (in terms of being approachable, kid-friendly, and an outstanding spokesman for hockey diversity); but he’s taking a brand hit. That’s the A-rod comparison.
Let’s go down the list one demographic at a time:
In the summer of 2007 it’s a parade of free agents who form a veritable Clustrmap of player movement. Continuity in rosters builds a fan base; it helps drive attendance and loyalties in kids who eventually pass those on to their kids. When the players that your kids adore take off, either their loyalties go to an out of market team or their interest in the home team declines. Neither is good for the long-term health of the league. Just because the salary cap forms a nice big allowance doesn’t mean owners have to spend the whole thing; spending less on players and then building a local fan base through local broadcast television rights, local cable coverage, or even community outreach like low-cost ticket distribution will ensure the “financial certainty” that figured so prominently in the lockout settlement. Paying players to jet set between teams only ensures that at some point, owners are going to scratch their heads trying to figure out how to de-cap-itate a long-term contract with a player who is nursing a sore groin for what seems like half a season.
Final A-Rod comparison: Mike Greenberg of ESPN Radio claims that A-Rod is going to escape from New York this year, setting up “the biggest free agency” in recent history. Ask the kids who follow baseball if they care. None of them want to be A-Rod, proving that maybe the Beatles were right: Money can’t buy you love. But it can buy you a pair of centers.
